Secret Sam

Secret Sam toys Share your own memories of this toy

This memory was added on: March 11, 2010

I got my Secret Sam on my birthday in 1965 from my favorite aunt. Spy fever was high in those days, and we were all sure that we would be the ones to save the world from disaster. I still have my Secret Sam case, gun, camera and periscope. The rest unfortunately is long gone.

The toys that John asked about were the Agent Zero-M line from Mattel. They included the Radio Rifle, Camera Gun, Movie Camera Gun, Knife and Sonic Blaster.


This memory was added on: August 18, 2009

I was only 4 when I first got mine. The secret camera was my first ever and I love the stealth style of taking snaps. I have been a professional still photographer and motion director for twenty years now. I would pay dearly to have this toy back in my possession. They don't make em like that any more.

Jonathan Ross

This memory was added on: October 7, 2008

You know the feeling, you think of something from childhood, Google it and then suddenly you're back there, you're 9 years old and awash with the excitement you felt all of the time (selective memory) back then. I can't believe there are other Secret Sam operatives out there. I thought I was the only one on the planet. Well that's what my dad told me! Maybe I wasn't as unique as I thought.

My friend across the street had a Johnny Seven. It was more of a 1st Armoured Division kind of thing, grenade launcher et al. Secret Sam was more James Bond, Illya Kuryakin. Subtle, cunning, technologically sophisticated. It was my pride and joy, until I outgrew it and.............. well, like most of us, we cast aside our childish toys and almost 40 years later think, 'why didn't I hold on to that?'.

A final message for all you Secret Sammers out there. We've failed to live up to the Secret Sam ethos. We've revealed ourselves on the web. How careless.

Jim S.
Glasgow, Scotland
Born 1957

This memory was added on: August 23, 2008

What a con man! Here I am, 9 years old and I talk my buddies into believing I got a letter [my parent's IRS Income Tax return form] from the FBI stating I was to head a kids organization to overthrough the mafia and other bad guys. I actually borrowed one friend's Secret Sam and walked up and down the street along a ditch looking for a body?! and shooting the secret firing bullet out the side. I also borrowed a blank toy .38 pistol off another friend and told all the kids in the group it was a real gun sent directly from the FBI, along with shoulder holster. The Secret Sam briefcase was the clincher, though. How about those Deluxe Reading toys of the 60's? Sixfinger, Playmobile Dashboard, Jimmy Jet, Johnny Seven OMA. A tough group to beat in any era.

Gary, born 1957

This memory was added on: March 19, 2008

Who remembers the name of the spy guns that were disguised as other objects? They had one that was a rifle in a radio (the barrel, trigger, etc. popped out when you pushed a button) and another one that was a pistol inside a camera. I thought those were Secret Sams, but after seeing this picture, I'm thinking it was called something else.

I also had a 007 attache case, but I think most of the components got lost. It was kind of cheap and cheesy. Amazing how much they sell them for on Ebay. I remember also having a Johnny Seven. That thing was great! We had tons of toy guns back then, but nobody took a real one and shot up their schools. Go figure..

I did used to carry my Man from Uncle pistol inside my jacket to school, but I was careful not to use it except in case of National emergency. (Also, it would get confiscated immediately). I'd probably get expelled nowadays and be sent for psychiatric evaluation.

Frederick, MD

This memory was added on: February 1, 2008

Ohmigawd, did this bring back some wonderful memories. My cousin received a Johnny Seven One Man Army one year, and I was so bummed that my parents would not buy me one. Then Christmas came, and I found this beauty under the tree.

Now, I ask you, Who on earth would suspect a kid with a trenchcoat and a briefcase? HAHAHAHAHAHAHAHA!

The camera took actual pictures with real film, but after paying for developing my first "spy photos", my father advised me to not bother him anymore. Every photo turned out a dud. Wonder why?

Yes, it was a great toy. The gun was very nice, and the toy quality was exceptional. The only issue was that the bullets got lost very fast. I do wish I have kept it as it was one of my all-time favorite toys.

Donald Mundrick

This memory was added on: September 11, 2007

I received a Christmas gift when I was about nine years old, in the late sixties, called Secret Sam. It was a briefcase similar to the James Bond one you already feature. This one was a black hard shell briefcase that had a put-together sniper gun inside. The gun had an attachable periscope. When enclosed in the case, there was a button on the outside that you could use to fire a plastic bullet from the gun inside through a hole in the side. There was a separate button that allowed you to take a photo with a real camera hidden inside.

In addition to this toy, I was and am fond of clockwork toys, such as robots and tanks and such. My father used to work out of town from time to time, and this was the kind of thing he'd bring back with him. We lived in Airdrie, Scotland at the time. We're in Toronto now.

Fond memories. My brother Chris sent me the link to your site, for which I am grateful.

Thanks for your site.