Marvel the Mustang

Marvel the Mustang Share your own memories of this toy

This memory was added on: August 26, 2010

I received my Marvel the Mustang for my 5th birthday in 1969. I was the happiest kid on the block. When I could not get outside to ride him, I would sit on him while playing my Sesame Street LPs on my record player. I put him away in my closet every night and I rode him until he fell apart. And when he did, I cried. It makes me smile to remember my old friend.


This memory was added on: January 8, 2010

I was 4 and Marvel and I bounced across the basement floor and played. He was the coolest toy I ever had. Had many conversations and memories. Fed him plastic food and had many excursions to the other side of the basement. What a great playmate! Thanks to everyone for helping me relive those days!


This memory was added on: December 22, 2008

I was a proud owner of a Marvel the Mustang myself in 1970. I remember that “Gunsmoke” was still on the air, and that I lost a gunfight to Marshal Dillon during the opening credits on a weekly basis. My “little buckaroo” stage only lasted about a year, but at 6-years old, that year still represented a significant percentage of my young life. I remember the TV commercial depicting Marvel galloping down a sidewalk while some lucky kid held on for dear life. A real Christmas Story moment in the making. If I could only have one of those mustangs, along with a cowboy outfit, a holster and a couple of cap pistols, I could finally get the drop on that dandy of a lawman once and for all.

I got all of that stuff one Christmas. Dang! It turns out that pulling an actual gun out of a holster takes more time than just using your finger as an imaginary one. Still didn’t win any gun fights. Marvel was fun for awhile though. That is, until my mom discovered that it left black marks on the linoleum. Then, my only choice for riding was a 3-bay garage (2-bays filled with sharp stuff), or a gravel driveway with no sidewalk in sight (for 3-miles at least). The spring that gave Marvel his bounce finally gave out when I exceeded the maximum weight specifications for the device. My dad reconnected it a couple of times, but, alas, there was no turning back for poor old Marvel. He came up lame for the last time and had to be put down. I still had two shiny pistols and a whole box of caps. I would estimate that it took over 200 rounds of continuous cap snapping to finish off that horse. Happy trails Marvel…….. G.I. Joe is calling.


This memory was added on: December 22, 2008

This was my favorite toy and best friend as a boy. I talked to him, brushed his mane, and we explored the Wild West, in the kitchen of course. I don’t know what it is about that horse, but when I see him I just smile. I was so angry when my mom gave him away; of course I was much too big to ride him anymore. I think he may have been my first best friend. Well my little girl Isabel is 1 ½ this Christmas and if I can find one, Marvel will be under the tree, and I promise we will keep him forever!


This memory was added on: December 14, 2008

Looking for a marvel for my godson when I found this site. By far the most coveted toy of the era everyone wanted one but I had it. My folks were poor but managed to get one for me. Man I wore that horse out. When I could no longer get the bounce ride it was a push by foot toy. Marvel was a member of the family for many years. I have a picture of my mothers with me in shorts cowboy boots and tank top dirty from popcycles. Made me miss my mother badly.

Cecil G.

This memory was added on: November 30, 2008

I was so jealous when my little sister received Marvel for a birthday present and then, after one quick ride, pushed him aside saying, "he's not even really real." Here he was, in all of his marvelous glory and she didn't care. I had dreamed of all the exciting places Marvel and I would visit in our travels and the fun we would share if only he was mine. And now here he was, but...not...for me. After the last gift had been ripped open and my sister was focused on chocolate cake with a birthday wish, I made an important decision and moved quickly. Marvel and I belonged together so if I had to steal him well that's just what I would do. Quietly moving closer to my dream toy I thought how this was best for all of us. I jumped on Marvels back, ready to begin our adventure together, and started to bounce. After two bounces I understood why my bratty little sister could be the only one of us to receive the glorious gift that was Marvel. I was older and therefore I was a bit bigger and so I broke him.


This memory was added on: May 18, 2008

I never got one, I wanted one soo bad but my parents couldnt afford it. I remeber the pinto version, but from what I remeber it was a little bit bigger and went by a different name. I have been tryign to find an old Sears Christmas catolog with Marvel and the Johnny west horses in it.


This memory was added on: June 3, 2007

Marvel the mustang, He's almost for real. Just saddle him up, With spurs on your heels

No winding, No batteries, Marvel the mustang to win the day.

Ride 'im in a roundup, run 'im in a race. The winner by a nose Marvel the mustang - by Marx!

never had one - just watched a lot of saturday morning tv.


This memory was added on: May 27, 2007

WOW! Glad I found this site!! I too had a Marvel growing up, shared him with my sister (even though we lived on a horse farm, we still needed Marvel). Now that we are having kids, another one HAD to be purchased (who knows what happened to ours). Thankfully, our mother "rescued" one from the local thrift shop and he's being ridden by a third generation cowboy. =) We do have a question though, does anyone know where to find the words to the whole theme song for him?


This memory was added on: January 28, 2007

My husband this evening asked me if I remembered "Marvel the Mustang". I said I did not...he broke into the commercial jingle for Marvel, singing, "Marvel the Mustang, he's almost for real. Saddle him up, put spurs on your heel. No winding, no batteries (the little girl says) What horse do!? Marvel the Mustang, he's just for you." Since I have virtually no memory of this toy, but since he so vividly did, we took to the internet in search of that original commercial online, but instead stumbled upon this site! If anyone knows of a link where the actual commercial is preserved, please pass it along! In over eleven years of marriage, I had never learned of this very neat memory of my husband's childhood! Oh, and he says that the "What horse do" lyrics are the real deal...that little girl said nothing else, lisp or no! Thanks to all of you for sharing such great memories!

Barbara and Barry
1957 Barry

This memory was added on: December 31, 2006

I remember being so envious of my cousin who had a marvel the mustang. When we would visit, I would beg her to ride it. He was just collecting dust in the corner of their basement and I thought it was such a shame how he was neglected. They were well off and had all the latest toys and I wanted so badly to take him home with me if they were bored with him!


This memory was added on: December 27, 2006

I didn't remember his name, but I sure remember riding him. And here I thought I was the only girl who had one! I rode him until we moved and the new house had all carpeted floors and he wouldn't roll as well. I have idea what happened to him. He is one of the few "lost" toys of my childhood.


This memory was added on: December 1, 2006

A story from my dad

There's a story about Marvel the Mustang that you probably don't remember. A few days after you acquired him, you were galloping through the apartment in New York, when there was a loud "twang" and Marvel would gallop no more. The rather strong spring which connected the mechanism between the front and back legs had come adrift and Marvel was left spreadeagled. All this could only be seen through a hole in Marvel's chest of less than 3/4 inch diameter! With much squinting and the aid of a flashlight, I found that the nut which connected the end of the spring to the mechanism on the front legs had come off. I spent the best part of a weekend trying to reconnect it --- all through a hole the size of your finger!! I can remember retrieving the nut with a piece of wire and some press-stick. I can remember lassooing the spring and pulling it through the bracket attached to the front shoulder joints. What I can't remember is how I managed to screw the nut back on to the threaded rod on the end of the spring and tighten it so it never came off again --- except that it took a long time and a lot of frustration --- all the time Mum was saying "take it back to the shop" --- and I was determined it wasn't going to beat me! Funny how some things stick in one's memory!


This memory was added on: November 20, 2006

if I'm not mistaken, I think my brother had a Marvel the Mustang when he was about 2 or so, he's older than me but he still has it. His was a pinto color (brown and white). Can anyone tell me if that was a color option back in the early 70's? I'm not absolutely sure it was a Marvel because of the difference in color but it sure looks like it! Unfortunately, despite my mom and brother taking care of it and never selling it, my brother and his wife had a friend over and her two bratty twins got on the poor horse and broke off his head. We were all ticked off! He just needs to glue the head back together, I guess.


This memory was added on: October 28, 2006

I LOVED, LOVED, LOVED my Marvel Mustang... so much so that in any pictures we have of me sleeping, I am usually on the floor, because Marvel and Mrs Beasley got the bed. I still have the original Mrs Beasely and a new one but unfortunatly Marvel has been gone for a long time, however; that will be remedied soon... sitting here thinking what am I going to get my 2 year old Daughter for Christmas has now been answered. I see a new Marvel in our future!

Jan, 2, 1970

This memory was added on: October 18, 2006

I never had a Marvel The Mustang as it was before my time I think. I was looking for a ride on horse for my nephew and spotted Marvel The Mustang on KB toys web sight. They sell them on line at KB Toys and if you type in the keywords Marvel the Mustang or ride on horse it should come up. Just a little info for anyone who is interested in purchasing one as I am.


This memory was added on: September 19, 2006

You think your mind is too cluttered with old TV jingles? I must be the worst...I still remember the announcer voiceover lines in the "donut" part of the Marvel the Mustang theme. Mr Announcer intoned: ride him in a him in a race! The a nose!

Jeff Watter

This memory was added on: August 28, 2006

The similarities of memories here are amazing...plenty of us knew him as "Marble;" the little girl in the commercial said, "What Horse Do?" (even if the line really was "White Horse, too!"); and he was possibly the most-coveted toy in the neighborhood.

David, the kid across the street, had one and it's testament to "Marble's" construction that he lasted more than a week with us. David had a steeply-sloped driveway approach about 30 feet long, and we'd launch each other with a running start off the higher, level 60-foot runway, kind of like the Wright Brothers at Kitty Hawk. (You really had to look out for the bumps in the runway flagstones at high speed.)

In our neighborhood, we made "Marble" a Steeplechase champion!

Also, wasn't the last line in the song, "Marvel the Mustang, he's waiting for you"? I didn't remember it as it's listed in earlier postings.

Thanks, everyone, for your memories of a very special -- and shared -- snapshot in time.


This memory was added on: August 10, 2006

Oh what adventures my big sister and I had on Marvel the Mustang. The biggest adventure of all was a trip to the hospital. We decided to take Marvel for a ride down the stairs to the first floor. Once our parents heard the big crash as we all lay at the bottom of stairs, legs twisted around Marvel and each other. From the looks of it, they thought we each had broken bones. Boy did we fool them. Marvel protected us on that ride, No broken bones, no fractures, just one good ride. Thanks Marvel


This memory was added on: August 8, 2006

I used to ride Marvel down my sidewalk when I was about 4 and it's one of my happiest memories ever! I would stop every so often, get off and pet him, examine the nostrils, touch his snout and "mane" and I really felt like he was real. I loved him SO much that I really regret not keeping him!


This memory was added on: July 24, 2006

How I love my Marvel the Mustang! That was my favorite toy as a child. I can still remember wearing my cowboy hat and boots as I "rode" him up and down the driveway. I still have Marvel. In fact, he's one of the few items that survived the wrath of Hurricane Katrina. Lost most everything else, but not my Marvel the Mustang. GO MARVEL!!!

Mimi Bosarge

This memory was added on: July 10, 2006

I can remember my little sister riding marvel in the seems like yesterday ...


This memory was added on: July 1, 2006

I came here to read about "Silly Sand"- one of my favorites. However, I remember my sister having Marvel. I was tooo big for it, but still rode it a coupla times.

She loved that horse! I think it was her favorite toy.


This memory was added on: June 24, 2006

My sister, (now 44) wanted a Marvel for many years, but never got one. In 2002, when she turned 40, she finally got her wish! We had a surprise party for her. We made all the guests learn the theme song and sang it as we presented her with her very own Marvel the Mustang and cowboy hat. It was quite a party, and people still talk about it.


This memory was added on: June 9, 2006

I have a pic of myself @ about 6 or 7 years old, sitting in high chair with 2 of Dads belts used as "harnesses" like a jockey in a sulkey, Marvel the Mustang rocks!!


This memory was added on: May 25, 2006

I was about 4yrs old when i got my Marvel. It was a big memory for me I loved it. I just found one at a yard sale and bought it for 5 bucks. My kids thought I was nuts. The saddle was missing but he was in good shape.